Video Class
Branding & Content
Content Creation is your ticket to fans!!
Another picture in the studio? Should I post my dog? People want to see my personal life right? But who cares about me?
Content is a scary word for a lot of artists.. and we've heard all the excuses in the past 8 year of running our agency and academy.
But what I we would tell you that creating content is actually really simple when you are simply.... you.
After finishing this course, you're able to create loads of content that'll communicate your values as human being, not just as artist. Because people like people. And yes, your potential fans.. they are people!
Understand people.
Become relevant.
Cut through the noise.
Suitable for all genres
What's Inside This Course?
Stay on track with this checklist
We just love our checklists! It's a perfect kickoff of any course. By keeping track of your tasks and progression, you'll know exactly what's coming up next, and more important; what you should be doing today in order to progress in your content creation journey!
Exercise 1: The Market Quadrant
After finishing this exercise, you'll have a visual representation of the market you're operating in. What other players are surrounding you? Who are your direct competitors? Are they good at certain content techniques that might inspire you? We often hear the "aaaahh... this makes so much sense now" coming from our clients and artists!
Exercise 2: The Communication Formula
The all-time classic of our agency and academy talks: the Communication Formula! With this one simple sentence, you'll be able to visually define your audience, what their emotional drivers are for feeling affinity with you as a personal brand, and what part of you it is, that they like very, very much. Kicker: you have at least 3 of these sentences for your 3 audience segments! And as a bonus, you can use this sentence as your 'Elevator Pitch' when facing that one Hot Shot A&R manager!
Exercise 3: The Content Buckets
After mapping your audiences and knowing why they would engage with you, it's time to map your core values as an artist, but more importantly.. as a human being. This is where the magic happens as I'll teach you all the quirky, fun, and easy ways to come up with all kinds of content you can use! And by choosing the right ones that feel natural to you, but connect with the emotional drivers of your potential fans.. you'll attract them as potential listeners!
Exercise 4: The Content Conditioner
Forget what Instagram says about the best times to post. Those only work for certain types of content! In this exercise, you'll learn the best times to post what type of content, in order to work the algorithms and start attracting people the right way! It's not rocket science, it's actually playing into human behaviour!
The importance of evaluation
As important as checklists: evaluation! Especially when you're an artist juggling everything from songwriting, production, marketing, social media, rehearsals etc. With this evaluation, you'll find out what activities you feel comfortable with, and which ones you probably need help with!
What's Inside This Course?
Stay on track with this checklist
We just love our checklists! It's a perfect kickoff of any course. By keeping track of your tasks and progression, you'll know exactly what's coming up next, and more important; what you should be doing today in order to progress in your content creation journey!
Exercise 1: The Market Quadrant
After finishing this exercise, you'll have a visual representation of the market you're operating in. What other players are surrounding you? Who are your direct competitors? Are they good at certain content techniques that might inspire you? We often hear the "aaaahh... this makes so much sense now" coming from our clients and artists!
Exercise 2: The Communication Formula
The all-time classic of our agency and academy talks: the Communication Formula! With this one simple sentence, you'll be able to visually define your audience, what their emotional drivers are for feeling affinity with you as a personal brand, and what part of you it is, that they like very, very much. Kicker: you have at least 3 of these sentences for your 3 audience segments! And as a bonus, you can use this sentence as your 'Elevator Pitch' when facing that one Hot Shot A&R manager!
Exercise 3: The Content Buckets
After mapping your audiences and knowing why they would engage with you, it's time to map your core values as an artist, but more importantly.. as a human being. This is where the magic happens as I'll teach you all the quirky, fun, and easy ways to come up with all kinds of content you can use! And by choosing the right ones that feel natural to you, but connect with the emotional drivers of your potential fans.. you'll attract them as potential listeners!
Exercise 4: The Content Conditioner
Forget what Instagram says about the best times to post. Those only work for certain types of content! In this exercise, you'll learn the best times to post what type of content, in order to work the algorithms and start attracting people the right way! It's not rocket science, it's actually playing into human behaviour!
The importance of evaluation
As important as checklists: evaluation! Especially when you're an artist juggling everything from songwriting, production, marketing, social media, rehearsals etc. With this evaluation, you'll find out what activities you feel comfortable with, and which ones you probably need help with!
Suitable for all genres
Dance
Rock
Classical
Pop
Hiphop
Indie
Get Instant Lifetime Access for €99
With a one-time payment of €99, you'll add this course to your library!
Order below and become a creator within days!
With a one-time payment of €99, you'll add this course to your library!
Order below and become a creator within days!
Video Class: Branding & ContentGet Instant Access Now!
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